The Patriots* have developed the reputation of being ''evil'' across the football world due the lack of class, sportsmanship, and respect for the league and it's rules shown by Bill Belichick and his players. Every year it seems that the league has to ''emphasize'' rules that already exist because Bill has coached his players to break them so often that they don't even get called for it anymore(i.e. manhandling receivers all the way down the field, faking injuries, video taping opposing coaches.) Bill has become a hated man in the media because anytime he is asked about his rule abusing he responds with a complete smugness and holier-than-thou attitude that makes you want to hate him. He has repeatedly disregarded the poor reputations of certain players and brought them inot his team merely because they can ball and their lack of good character means nothing to him(i.e. Rodney Harrison, Randy Moss)
Because of all this the country has come to think of the Patriots* as the ''bad guys'' in the league. Some translate that ''bad guy'' image to also mean ''evil.'' Then when a rivalry develops, their rival is looked at as the ''good guy.'' And the ''Good vs. Evil'' image is then created. In the past couple years, the Indianapolis Colts have become their most heated rival and hence have earned the label of the ''good guys'' in the relationship because they have a coach who is deeply religious, a quarterback who carries himself with honor and respectibility, and a record of shedding any players who misbehave off the field. Since the Colts were knocked out of this year's playoffs, the Giants became the ''good guys'' in the Super Bowl due to Peyton's brother being the starting quarterback as well as them being a heavy underdog going into the game.
